World number one Iga Swiatek wants Women’s Tennis Association (WTA) to further reduce pay inequality between the sexes outside the sport's biggest tournaments.
It must be noted that tennis gives equal prize money to men and women at the four Grand Slams.
WTA Tour events, however, still often offer less prize money than those on the men's tour.
As the tour celebrates its 50th anniversary, Swiatek wants WTA to ensure events are more attractive for players, sponsors, organisers and fans.
"For sure, I'd like to see the WTA expanding business-wise, getting more popular, cutting the difference between WTA and ATP in terms of prize money and attracting fans," Swiatek told reporters in Dubai.
A report in The Financial Times said the ATP Tour as of midway through last year offered players 75% more prize money in tournaments — excluding the Grand Slams — than the women's tour.
"Our tennis brings the same emotions as men's tennis ... There's something you can find in women's tennis that you're not going to find on the ATP," Swiatek said.
"Right now, after a couple of years of hearing we're not consistent, we're actually consistent. There are top players who are playing great in most of the tournaments."
American Jessica Pegula, the world number three and a member of the WTA player council, also echoed similar thoughts.
"I hope we can keep pushing for equal prize money at all events, being on TV more," Pegula said.
She pointed to the United Cup mixed team tournament earlier this season as a way to achieve that.
"We're starting to see slowly, more of it, especially with the United Cup, the response of everyone wanting to see men and women playing on the same court, on the same team, which was really fun for us. People love to see that."